Never eat sushi at the airport
or sleep near a train station.
Don't ask a cab driver for theater tips.
Never buy bread from the supermarket bakery...
and don't ask your spouse for honest feedback about how you look.
Don't do business with a stranger who calls you at home during dinner.
Think twice before you ask your ad agency how many ads you should run.
And never eat the macadamia nuts in the mini bar.
Proximity is not a stand in for expertise.
When hiring a consultant, choosing one over another simply because they are closer in physical proximity to your school is weak reasoning.
Choose the right one, and your money will be better spent.
Master Electrician, InspirED School Marketers
Master Electrician isn’t just a fun title for me. It’s how I feel about sparking school marketers to do their best work, connecting them to one another, and helping to make their jobs easier. In 1991, I founded Turnaround Marketing Communications, a branding and marketing firm that serves independent schools exclusively. After working with close to 100 schools, I realized that school marketers needed a marketing and communications community to call their own — a place where they can find brilliant ideas and brain food to take their school marketing to the next level and feel supported in their jobs. InspirED School Marketers was born in 2014 to fill that void and with the help of my fabulous Best Boy, Rob, we are on a quest to make InspirED a resource you can't live without.