As a school marketer, the probability is you’re constantly looking for creative ways to communicate with your community. Whether it’s for an open house ad, annual fund appeal, magazine article or reunion invitation, coming up with new, interesting ideas can be a struggle.
But you have help—your brand. That’s right, your brand can supply you with an almost endless stream of ideas. "But how," you say?
Start by printing out your brand messages and posting them near your desk. Whenever you need an idea, consider how one or more of those messages can inform the project at hand. It’s amazing how fast you’ll generate ideas. Remember that each project can help establish and support your brand so your audience understands what makes your school so special.
Using solid brand messaging as inspiration not only ensures that your materials stay brand-centric, but it’ll make your job easier, too.
Next up: Brand Tip #2: No Expiration Date
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Best Boy, InspirED School Marketers
Rob has 25 years of independent school marketing experience as principal of Turnaround Marketing Communications, a branding and marketing firm specializing in independent schools. Rob shares his experience on InspirED School Marketers by blogging, editing the Daily Jolt, and by podcasting with fascinating independent school movers and shakers. As InspirED's Best Boy — a term borrowed from theater, Rob's longtime passion — Rob loves to be out and about, meeting with school marketers, learning their needs, and helping them overcome challenges. Be sure to ask Rob about his golf game.