The Oscars, Emmys, and Tonys are just a few of the buzz-worthy awards that draw our attention. We love to watch the red-carpet regalia, the stars acting as themselves, the entertainment, the host, and the unpredictability of live coverage. We love the hashtag comments, Facebook follow-up, and water-cooler conversations. We love when something we love wins.
That’s from the audience’s point of view.
The Value of Winning an Award
From the award-winners’ point of view, the stakes are high. Studios and producers spend millions trying just to get their production nominated. Then they spend millions more promoting the winners. Why? Because winning is so valuable to the bottom line in increased sales and confirmation of the studio’s talent and savvy…i.e. their brand.
Ad agencies and designers have long recognized the value of awards competitions. The biggies are the Clios, the Addys, and Cannes Lions, to name a few. Current clients love getting awards and prospective clients love working with an award-winning agency. Why? Because winning is so valuable to the bottom line in increased sales and confirmation of the agency’s talent and savvy…i.e. their brand.
2018 Is Bigger and Better!
We’re back in 2018 with new categories, 60 judges, and many more chances for you to win! Small schools should check out Category No. 29 with a discount just for them. Steppingstone Scholars is the beneficiary this year with a portion of the proceeds going to their important work.
What's In It For You?
If your entry wins, it will:
Get media attention and publicity, so hard for schools to obtain nowadays.
Boost school pride among current families, alumnae/i, faculty and staff.
Move your school’s brand a point on the dial in the local, regional and national landscape.
Garner recognition for your staff, affirming their work, creativity, and collaboration.
Make a “sleeper” project get the attention it deserves.
Demonstrate the improvements you have made in a certain area.
Get the attention of your head of school and board of trustees.
Give you bragging rights for a good long time.
Improve your resume.
Make you feel good!
Think Your Stuff Isn't Good Enough?
This competition is for schools large and small. Two pre-schools received awards in three categories last year. We've seen some of the best school MarCom created on a shoestring. You'll never know if you don't enter, and you might be surprised.
How Do You Enter?
There are no abstracts to complete. To enter, just fill out the entry form, submit the entry fee, and send us your materials. THE DEADLINE IS FRIDAY, OCTOBER 19. (Extended to Friday, October 26!)
There are many winners reading this.
You can’t win if you don’t enter. Go ahead. The red carpet awaits you.
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