Come in and take a seat, Brilliant Brilliance Awards Judges!

This is your homeroom. Feel free to bring your fresh notebook, cool colored markers, and a new pad of sticky notes to start your judging journey. Oh. And your private school marketing brilliance.

Here is where you register (see form at bottom), choose your categories, reference rules and deadlines, etc. Hopefully, having all of this info in once place will make it easy for you, but me at any time with your questions or concerns. No question is too small. It's our goal to be respectful of your time, for this to be an enjoyable experience, and for you to want to do it again another year. Let us know how we do.

THANK YOU for sharing your expertise and insights with school marketers everywhere. You are brilliant!

Amped,

Liza
Master Electrician

 
 

JUDGES' TIMELINE

Awards Open                Friday, August 31
Deadline for Entries     Friday, October 19
Entry Processing         [This is when we’re getting organized for you.]
Judging Begins            Friday, November 9
Judges’ Scores Due     Friday, November 30

Winners Announced     Friday, December 28

You have 3 weeks to judge your category(ies) and some of that time is over the Thanksgiving break. We would prefer not to offer extensions past November 30, so if you think it will be tight for you, please take a pass, and we hope you'll join us another year.

NEW FOR 2018

  • Early Bird Pricing
  • Open to International Schools
  • New Categories
  • Small School Category and Discount
  • New Judges (And Many Returning!) [THAT'S YOU ALL!]

GENERAL GUIDELINES

  1. All voting takes place online so you can do it on your own and at your leisure. (Fuzzy slippers encouraged.)
  2. There will be a Google Doc scoring sheet for each of you that is pre-populated with entries from the categories you are judging. You’ll receive a separate email with the link to that sheet on Friday, November 9.
  3. Please recuse yourself from voting on your school or company’s entry. Simply leave that entry blank on your sheet. No worries, though. We have a formula that prevents your entry from being penalized in this case. 
  4. There are no abstracts, descriptions, goals, results associated with the Brilliance Awards entries. We want to piece to stand on its own.

ENTRY GUIDELINES

  1. Your Judge's Sheet indicates if contestants submitted a hard copy, PDF, URL, or a combination for each entry with a link to each.
  2. Three categories requested printed copies (Viewbook, Enrollment Package, and Magazine) for US schools. (International schools are asked to submit PDFs only.) If you are judging one of those categories, you’ll receive hard copies from us in one package via UPS.  You do not need to return these. (One of the bonuses of judging these categories!) Please do not penalize bumps and bruises that some may have acquired in transit.
  3. In some cases, contestants bent the rules such as submitting a PDF when a printed copy was requested (usually because the printed copy wasn’t available) or vice versa, or submitting a search piece in addition to a viewbook as one entry. We hope that you neither penalize nor promote if this happens. 
  4. You will not know if the entry was submitted by a school or by an agency. This is intentional.

SCORING GUIDELINES

Score the entries on your Google Doc on a scale of 1-10 with 10 being the highest in the following areas (below). Use whole numbers. No fractions, please. More instructions will come when you receive your entries to judge.

Criteria

  1. Originality: Is it new, different, unlike the others?
  2. Persuasiveness: It’s not possible to know the intended strategy behind a piece, but does the entry do what it’s supposed to do? For example, if it's a fundraising piece, would it motivate the audience to give? Enrollment piece, to visit or apply? Magazine, to feel connected to and proud of the school?
  3. Design: Does it have visual appeal, demonstrating the effective use of such features as creativity, color, typography, graphic elements, and layout? Is it readable? Is it creative and fresh?
  4. Copy: Does the text or video script enjoyable to read or hear? Does it have attributes such as creativity, freshness, ability to motivate or convince, storytelling, Is it interesting, well written, well edited, and error free? Does it motivate, convince, inform, or tell a good story? Is it creative and fresh?
  5. Photography/Film: Is it high quality in terms of composition, lighting, technical values, and storytelling?
  6. Overall appeal: Is the project appealing to you?

EXCEPTIONS: Videos are judged only on Criteria #1, 2, 4, 5, and 6. Photography is judged only on Criteria #1, 2, 5, and 6

Criteria for Writing Category Only

  1. Originality: Is it fresh and not clichéd?
  2. Persuasiveness: It’s not possible to know the intended strategy behind a piece, but does the entry do what it’s supposed to do? For example, if it's a fundraising piece, would it motivate the audience to give? Enrollment piece, to visit or apply? Magazine, to feel connected to and proud of the school? 
  3. Topic: Is it interesting, informative, and/or, engaging, and/or does it teach the reader something?
  4. Quality: Does it have attributes such as creativity, freshness, ability to motivate or convince, storytelling, interesting, Is it well written, well edited, and error free?
  5. Overall appeal: How much did you enjoy reading it?
 
 

FAQ...READ ME!

What are the categories?

See below.

How many categories should I sign up for and what is the time commitment?

Judging time varies by category. Some groups are lengthy and take a large amount of time like VIEWBOOK, ENROLLMENT PACKAGE, or MAGAZINE, and we strongly suggest you judge only one category if you choose any of those. Some are visual and less time consuming like MAGAZINE COVER DESIGN or PHOTOGRAPHY and those could be combined with something else if you wanted to judge more than one category. Use your best judgement. We will do the same when we assign categories, knowing how many entries are in each category and the category's judging complexity.

Will I get the category I want?

Judges are assigned on a first-come, first-served basis with preference going to the previous year's judges. If your first-choice category is filled, we'll move to your second choice. Then we'll assign you another category if you indicated that you are open to judging where we need you.  (See Judges’ Registration Form below.)

When will I know which category I'm judging?

You'll get your assignment when you receive your sheets on Friday, November 9.

Can my school or company still enter the awards if I judge?

Yes! We encourage you to do so! You just have to recuse yourself from judging your own work. So if some of your work is in a category you're judging, you'll just skip scoring that entry. We have a tabulation formula that takes this into account and will not penalize your entry. Or, if you would like a simpler solution, choose a category to judge that you know you won't be entering this year. 

How many judges are there for each category? 

Up to 5, but may be more for Categories 1, 2 and 22 depending on number of entries.

How much time should I spend scoring each entry?

If you have a lot of entries to judge, you'll probably be able to group them by fair, good, and great in short order. The school will not see the scores, so this isn't a "learning moment" for them. We recommend giving the bottom 2/3 quick, but fair, scores so that you concentrate your efforts on the top 1/3.

Do I have to award a Gold, or anything for that matter, if I don’t think the entries are worthy of an award?

No, you do not. And this is entirely possible especially if there are very few entries in a particular category. Please state your decision if this is the case on your scoring sheet. 

What should I write in the comments section of my sheet?

We would like you to comment on your top 3 and more if you have time to do so. We select a few judges' comments for each of the winners to demonstrate why the judges thought it was worthy of an award. This is a good "learning moment" for other schools as well as praise beyond the award itself for the winning school. If you would like to offer suggestions for improvement, please do, but make your comments constructive and kind. Keep in mind your comments will be picked up verbatim if chosen, although perhaps not in their entirety. 

How do you think I'll feel when I see the entries?

Like Jimmy and Elmo here. Pretty excited and proud of the work private school marketers are creating.

 
 
 

2018 Brilliance Awards Categories

Enrollment

1.   Printed Viewbook Single publication. Submission: Snail mail 6 hard copies (preferred for US schools only; international send only PDF) or Email PDF
2.   Enrollment Package Multiple printed pieces in a campaign such as viewbook, search/travel piece, direct mail, bump, yield, etc. Submission: Snail mail 6 hard copies (preferred for US schools only; international send only PDF) or Email PDF
3.   Enrollment Video, In-House Single. Created by by your school. Submission: Enter URL (website, YouTube, Vimeo, etc.)
4.   Enrollment Video, Outsourced Single. Created by a professional film-maker. Submission: Enter URL (website, YouTube, Vimeo, etc.)
5.   Admissions Web Page Single page or microsite. For enrollment such as admissions landing page, interactive viewbook, or any other enrollment initiative. Submission: Enter URL

Fundraising

6.   Printed Fundraising Appeal  Single. For annual giving, campaign or any other fundraising need. Submission: Email PDF
7.   Fundraising Video, In-House  Single. Created by your school. For annual giving, campaign or any other fundraising need. Submission: Enter URL (website, YouTube, Vimeo, etc.)
8.   Fundraising Video, Outsourced  Single. Created by a professional film-maker. For annual giving, campaign or any other fundraising need. Submission: Enter URL (website, YouTube, Vimeo, etc.)
9.   Fundraising Web Page  Single page or microsite. For annual giving, campaign or any other fundraising need. Submission: Enter URL

Advertising

10.  Advertising Single or series (max 5). Print and/or digital for any one purpose such as enrollment, fundraising, special event, etc. Submission: Email PDF or jpeg

Photography

Listed by subject

11. People, In-House Single or series (max 5). Created by your school. Featuring a person or people in any school situation such as classroom, student life, portrait, event, etc. except sports or performing artsSubmission: Email jpeg
12. People, Outsourced Single or series (max 5). Created by a professional photographer. Featuring a person or people in any school situation such as classroom, student life, portrait, event, etc. except sports or performing arts. Submission: Email jpeg
13. Campus & Architecture, In-House Single or series (max 5). Created by your school. May include people, but the campus or architecture is the focus. Submission: Email jpeg
14. Campus & Architecture, Outsourced Single or series (max 5). Created by a professional photographer. May include people, but the campus or architecture is the focus. Submission: Email jpeg
15. Sports or Performing Arts, In-House Single or series (max 5). Created by your school. Submission: Email jpeg
16. Sports or Performing Arts, Outsourced Single or series (max 5). Created by a professional photographer. Submission: Email jpeg

Website

17. Homepage, In-House Created by your school. Submission: Enter URL
18. Homepage, Outsourced Created by a professional web developer. Submission: Enter URL
19. Branded Web Page  Where your brand, including visuals and messaging, shines through such as on your homepage, “Why” page, admissions landing page or any one page where you think your distinctive brand is clearly evident. Submission: Enter URL

Writing

20. Magazine Feature Article Writing Judged on writing criteria only. You may submit a PDF of the layout of the article, but design will not be considered. Submission: Email PDF or Word doc
21. Viewbook Writing Judged on writing criteria only. You may submit a PDF of the entire viewbook, but design will not be considered.  Submission: Email PDF or Word doc

Magazine

22. Printed Magazine Single issue. Submission: Snail mail 6 hard copies (preferred for US schools only; international send only PDF) or email PDF
23. Magazine Cover Design Judged on design, not writing. Submission: Email PDF
24. Magazine Feature Article Design Judged on design, not writing. Submission: Email PDF

Inbound Marketing

25. Social Media Campaign on Twitter, Facebook, Instagram and/or other channel(s) with one focus such as Giving Day, graduation, reunion, special event, etc. Submission: Email as many jpeg screenshots as needed to illustrate the strength of the campaign
26. Single Blog Post  Submission: Enter URL
27. Holiday Video Single. In-house or outsourced. Submission: Enter URL (website, YouTube, Vimeo, etc.)

Biggest Risk

28. Out of the Box Concept Successful or not. Submission: Appropriate delivery method for format. See other categories.

Small Doesn’t Mean Limited

29. Small School, In-House Any marketing or communications effort created by a small school is eligible such as website, viewbook, video, online ads, newsletter, blog post, fundraising project, etc. This is a discounted category for "small schools" defined as those with total annual revenue of $3 million or under. Revenue will be verified before any award is given. No refunds for mistakenly entering this category. This category is not open to agencies and is for only work created in-house. Agencies who work with small schools should submit under the other categories. Small schools can submit under any other category they want, but will pay the regular fee. Submission: Appropriate delivery method for format. See other categories. Entry fee for Category 29 is $39

 

2018 BA Judges' Registration Form

If you want us to use your existing bio, please write in "Repeat." Otherwise, please enter your bio here.
Headshot *
Please choose one.
CATEGORIES
Choose up to 2 categories you'd like to judge. Reminder: IF YOU SELECT VIEWBOOK, ENROLLMENT PACKAGE, or MAGAZINE, and we strongly suggest you judge only one category. OTHERWISE, select categories based on your interest and the time you have available.
Select Your First Choice Category(ies) *
Select Your Second Choice Category(ies) *
If none of your preferred categories are available, are you willing to judge where you are needed? *

Thank you! You are brilliant!