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ENTER THE 2018 BRILLIANCE AWARDS!

For Brilliance In Private School
Marketing and Communications

This is the marketing and communications awards competition exclusively for private schools. 

  • Compete against your peers, not higher ed or corporations.
    (It's just us here.)

  • No complicated abstracts to complete.
    (We know you're really busy.)

  • Open to agencies, designers, writers, photographers, fundraising firms, associations, or any professional who works for private school clients.
    (Show off your fine work and bring back an award for your client!)

  • Reasonable entry fees.
    (And a special category and rate for small schools!)

  • Judged by a panel of experienced private school marketers and professionals who work with private schools.
    (They know your goals and challenges, and they love private school marketing and communications.)

Think you'll never win?
Two pre-schools took three
prizes in the 2017 competition!

OR SCROLL FOR LIST OF CATEGORIES

  scroll for categories
 

some of the 2017 brilliant winners

 

New for 2018!

  • Early Bird Special

  • Open to Schools Internationally

  • New Categories

  • Small School Category and Discount

  • New Judges (And Many Returning!)

  • Beneficiary: Steppingstone Scholars

2018 Timeline

Awards Open                                Friday, August 31
Early Bird Starts                           Friday, August 31
Early Bird Ends                             Friday, September 14 Midnight
Deadline for Entries                    FRIDAY, OCTOBER 19, MIDNIGHT
Deadline for Materials                Monday, October 22
(Materials must be postmarked or emailed by midnight.)
Winners Announced                    Friday, December 28

 

Questions? Email us.

 

A portion of the 2018 Brilliance Awards proceeds will be donated to Steppingstone Scholars

Steppingstone Scholars is dedicated to helping educationally underserved students in the greater Philadelphia region achieve academic success. Students with the potential and a community of support are prepared for admission to and success at the best public, non-public and independent college preparatory schools through a program of academics, mentoring and support. Steppingstone Scholars works with partner schools to create opportunities that lead to college.


 

 2018 BRILLIANCE AWARDS CATEGORIES

Enrollment

1.   Printed Viewbook Single publication. Submission: Snail mail 6 hard copies (preferred for US schools only; international send only PDF) or Email PDF
2.   Enrollment Package Multiple printed pieces in a campaign such as viewbook, search/travel piece, direct mail, bump, yield, etc. Submission: Snail mail 6 hard copies (preferred for US schools only; international send only PDF) or Email PDF
3.   Enrollment Video, In-House Single. Created by by your school. Submission: Enter URL (website, YouTube, Vimeo, etc.)
4.   Enrollment Video, Outsourced Single. Created by a professional film-maker. Submission: Enter URL (website, YouTube, Vimeo, etc.)
5.   Admissions Web Page Single page or microsite. For enrollment such as admissions landing page, interactive viewbook, or any other enrollment initiative. Submission: Enter URL

Fundraising

6.   Printed Fundraising Appeal  Single. For annual giving, campaign or any other fundraising need. Submission: Email PDF
7.   Fundraising Video, In-House  Single. Created by your school. For annual giving, campaign or any other fundraising need. Submission: Enter URL (website, YouTube, Vimeo, etc.)
8.   Fundraising Video, Outsourced  Single. Created by a professional film-maker. For annual giving, campaign or any other fundraising need. Submission: Enter URL (website, YouTube, Vimeo, etc.)
9.   Fundraising Web Page Single page or microsite. For annual giving, campaign or any other fundraising need. Submission: Enter URL

Advertising

10.  Advertising Single or series (max 5). Print and/or digital for any one purpose such as enrollment, fundraising, special event, etc. Submission: Email PDF or jpeg

Photography

Listed by subject

11. People, In-House Single or series (max 5). Created by your school. Featuring a person or people in any school situation such as classroom, student life, portrait, event, etc. except sports or performing artsSubmission: Email jpeg
12. People, Outsourced Single or series (max 5). Created by a professional photographer. Featuring a person or people in any school situation such as classroom, student life, portrait, event, etc. except sports or performing arts. Submission: Email jpeg
13. Campus & Architecture, In-House Single or series (max 5). Created by your school. May include people, but the campus or architecture is the focus. Submission: Email jpeg
14. Campus & Architecture, Outsourced Single or series (max 5). Created by a professional photographer. May include people, but the campus or architecture is the focus. Submission: Email jpeg
15. Sports or Performing Arts, In-House Single or series (max 5). Created by your school. Submission: Email jpeg
16. Sports or Performing Arts, Outsourced Single or series (max 5). Created by a professional photographer. Submission: Email jpeg

Website

17. Homepage, In-House Created by your school. Submission: Enter URL
18. Homepage, Outsourced Created by a professional web developer. Submission: Enter URL
19. Branded Web Page  Where your brand, including visuals and messaging, shines through such as on your homepage, “Why” page, admissions landing page or any one page where you think your distinctive brand is clearly evident. Submission: Enter URL

Writing

20. Magazine Feature Article Writing Judged on writing criteria only. You may submit a PDF of the layout of the article, but design will not be considered. Submission: Email PDF
21. Viewbook Writing Judged on writing criteria only. You may submit a PDF of the entire viewbook, but design will not be considered.  Submission: Email PDF

Magazine

22. Printed Magazine Single issue. Submission: Snail mail 6 hard copies (preferred for US schools only; international send only PDF) or email PDF
23. Magazine Cover Design Judged on design, not writing. Submission: Email PDF
24. Magazine Feature Article Design Judged on design, not writing. Submission: Email PDF

Inbound Marketing

25. Social Media Campaign on Twitter, Facebook, Instagram and/or other channel(s) with one focus such as Giving Day, graduation, reunion, special event, etc. Submission: Email as many jpeg screenshots as needed to illustrate the strength of the campaign
26. Single Blog Post  Submission: Enter URL
27. Holiday Video Single. In-house or outsourced. Submission: Enter URL (website, YouTube, Vimeo, etc.)

Biggest Risk

28. Out of the Box Concept Successful or not. Submission: Appropriate delivery method for format. See other categories.

Small Doesn’t Mean Limited

29. Small School, In-House  Any marketing or communications effort created by a small school is eligible such as website, viewbook, video, online ads, newsletter, blog post, fundraising project, etc. This is a discounted category for "small schools" defined as those with total annual revenue of $3 million or under. Revenue will be verified before any award is given. No refunds for mistakenly entering this category. This category is not open to agencies and is for only work created in-house. Agencies who work with small schools should submit under the other categories. Small schools can submit under any other category they want, but will pay the regular fee. Submission: Appropriate delivery method for format. See other categories. Entry fee for Category 29 is $39

 

Download printable PDF of categories

Questions? Email us.

 

Entry Fees

 

$53        Early Bird
              (Through 9/14/18 midnight)

$59        Standard
              (Starting 9/15/18)

$39        Small School, Category 29 Only
            

 

Questions? Email us.

 

WHAT DO WE GET IF WE WIN?

All winners receive:

  • a certificate in celebration of your win

  • your work posted on the InspirED website with select judges' comments

  • a press release template to customize for spreading the word to the media and

  • a digital Brilliance Award-Winner badge for your website, social media, email sig, e-news, etc.

Gold winners will  be featured in an InspirED By Example case study, if you choose, to share your project's process and success.

Oh. And all winners get bragging rights for years to come.  

 

You can't win if you don't enter!
Questions? Email us.