2017 Brilliance Awards Judges

Thank you for sharing your expertise, insight and time. You are brilliant!

Stacey Ahner

Director of Major Gifts
Virginia Tech Marion DuPont Scott Equine Medical Center

Stacey Ahner has worked in Advancement for 22 years, 21 of them in independent schools. Her experiences as a Director of Development encompass boarding, single-sex, coed, large K-12 and small K-8 schools.  She has presented at CASE/NAIS and served on the Advancement Board for the Association of Independent Schools of Greater Washington. Stacey sees her work as that of an architect of relationships that advance the goals of all involved.  A graduate of Foxcroft School, Stacey has a degree in Russian and Russian Studies from William and Mary and an M.Ed from University of Virginia.


Scott Allenby

Director of Communications and Marketing
Proctor Academy

Scott began working in the independent school world right out of college and has been teaching, coaching, and advising at Proctor Academy since 2006. Currently, Scott teaches Entrepreneurship, coaches varsity boys' basketball, advises, and serves as Director of Communications and Marketing. He and his wife, Lindsey (who is the school photographer), and their three small children enjoy all aspects of working and living at an independent school! 


Jennifer Bamann

Associate Director of Admissions, Marketing, Branding and Communications
The Gow School

Mrs. Jennifer Bamann has been working at boarding schools for the past 13 years. Currently she is the Associate Director of Admissions, Marketing, Branding and Communications at The Gow School.  She was born and raised in the great state of Maine, and has worked at Bridgton Academy, The Storm King School and has firmly landed at The Gow School.  At Gow, she has kicked off a major re-branding and recently a complete redesign of their website.  She loves working at a school with such a clear and direct mission and feels she is lucky to wake up each morning and walk into an office that she loves so much.


Deborah Baum

Director of Communications and Strategic Institutional Marketing
The Bryn Mawr School

Deborah Baum is the Director of Communications and Strategic Institutional Marketing at The Bryn Mawr School, an all-girls K-12 school in Baltimore, Maryland. She previously worked in communications and media relations roles at Gilman School, The Rhode Island Foundation, and Brown University. Deb also has a background in journalism, having spent three years as a news writer for WBZ-TV in Boston as well as serving on the staff of 60 Minutes II and The Early Show in New York City. Deb holds a bachelor’s degree in sociology and anthropology from Colgate University.


Noelle Becker

Director of Communications
Harbor Day School

Mrs. Becker joined Harbor Day School as the Director of Communications in 2011, establishing the school’s first communications department. With over 14 years of experience working in independent schools, Mrs. Becker oversees all marketing, social media, and communications for the school including managing the website and producing the Beacon magazine, Harbor Lights literary magazine, and the admissions viewbook. Mrs. Becker received a bachelor’s degree in psychology with a minor in education from the University of California, Los Angeles. She is a member of the Public Relations Society of America and California School Public Relations Association. 


Rachel Bishop

Director of Admission
Presbyterian Day School

Rachel Bishop serves as Director of Admission at Presbyterian Day School (PDS) in Memphis, TN, one of the leading independent schools for boys. Rachel joined PDS in the summer of 2015. She has spent time in the classroom as well as in administration at other independent schools in the area. She earned a Bachelor’s degree in Elementary Education from Lipscomb University and a Masters degree in Instruction and Curriculum Leadership from the University of Memphis. Her passions outside of school include spending time with her family and SEC football. She is married and has two children.


Patty Bloom

Director of Admissions and Marketing
Saul Mirowitz Jewish Community School

A 15-year veteran of school marketing, Patty Bloom specializes in selling the intangible: a meaningful life, academic excellence, self-esteem and ethical leadership. She has twice marketed organizations in times of merger, most recently in 2012 when Saul Mirowitz Jewish Community School (St. Louis) was created out of the merger of two smaller schools. Patty oversaw the messaging, marketing and branding of the new school, as well as the retention of students from its legacy schools. She continues to spend her days positioning Mirowitz to prospective families, donors, alumni and community leaders, and is energized by the school’s consistent growth in numbers, resources and reputation.


Michael Branscom

Michael Branscom Photo + Film

Michael Branscom began shooting stills for schools and higher ed in 2002 and short films in 2013. He has worked with over 50 schools and colleges and is adept at making students and teachers feel comfortable in front of the camera. With a degree in photojournalism from the University of Minnesota, Michael strives to work unobtrusively resulting in beautiful, compelling moments captured in photos and film that tell your school’s story. He has a unique ability to convey the joy and connection that teachers and students share in the classroom, on the field, in the studio, and on the stage.


Coral Butler Brooks

Senior Counsel
Independent School Advancement

Coral Butler Brooks is a fundraising executive with proven ability to bring about exponential revenue growth while building dynamic programs. With a strong history of developing new initiatives and turning around programs through effective change management, innovation, team-building and the forging of strategic alliances, she has grown Annual Fund programs by as much as 350%, increased leadership giving by 200%, exceeded goals for alumni participation, and has cultivated and closed significant major gifts for endowment and capital initiatives and campaigns. Passionate about creating meaningful relationships within school communities as well as crafting transformative strategy for advancement programs, Coral specializes in Independent Schools.


Carol Burns

Director of Communications
The Swain School

Let's start with my Twitter bio: "Daily mission to be  #BetterThanBefore. Mom, friend, lifelong student, old dog learning a few new tricks, chief storyteller @theswainschool." We'll fill in some gaps with: raised in the Midwest (transplanted to PA 15 years ago); created my own B.S. degree at Western Illinois University; worked in non-profits, journalism and educational organizations before landing in the world of independent schools. Fan of Bill Bryson, Gretchen Rubin, and Seth Godin. Time well spent: sitting in the audience of a musical or taking a walk in the woods. 


Alison Cady

Director of Strategic Planning and Communications
Choate Rosemary Hall

Alison Cady serves as Director of Strategic Planning and Communications at Choate Rosemary Hall in Wallingford, CT. Prior to her arrival at Choate, Alison worked at Morristown-Beard School in Morristown, NJ in several capacities as Director of Admission, and then as Director of Development. Alison earned her undergraduate degree from the University of Vermont and holds a Master’s Degree in Higher Education Administration from Boston College.


Bart Caylor

Caylor Solutions

Bart Caylor, President and Owner of Caylor Solutions, an Indianapolis-based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts. With a background in design and development with corporate, education, and non-profit clients, Bart now focuses his expertise on marketing for education. Bart is a member of CASE and is often asked to speak at universities and conferences on topics related to web design, emerging media, and interactive marketing.


Carol Cheney

President and Creative Director
Cheney & Company

Carol is a frequent speaker for national and regional educational and fundraising associations, and hot of the annual Aim High conference in New Haven. She is a winner of CASE’s crystal apple teaching award and has served on CASE publications juries and the faculty of several CASE Summer Institutes. She has contributed to the canon through her involvement in the production of three editions of The Marketing Handbook for Independent Schools published by NAIS and contribution of articles to CASE Currents. Carol served on the CASE Industry Advisory Council and was the 2010 recipient of the Frank L. Ashmore Award for service to CASE and the advancement profession.


Maura Ciccarelli

Writing & Marketing Communication Consultant

Maura Ciccarelli is a longtime writer, editor, and marketing communications consultant with extensive experience in education, insurance/healthcare, nonprofits, business, and more. Her background includes reporting for The Philadelphia Inquirer, managing employee communications at Cigna Corporation, and leading the communications department at The Haverford School for a decade. In between these gigs, she has been a freelance consultant and since 2010 has been serving a wide range of new and old clients across the country. Her fascination with technology has led to writing, managing and even programming websites, as well as writing about technology for business trade magazines. www.mauraciccarelli.com


Cami Colarossi, APR

Director of Communications
Notre Dame Preparatory School

Cami Colarossi has 25+ years’ experience working in corporate and non-profit communications. She has particular experience promoting educational institutions, having worked at Goucher College, Sylvan Learning Centers, and Johns Hopkins School of Nursing. Since 1999, she has served as Director of Communications at Notre Dame Preparatory School, where she oversees all marketing/communications initiatives, as well as works on inclusivity, strategic planning and accreditation processes. A graduate of Goucher College (B.A.) and Georgetown University (M.A.), Cami is accredited in Public Relations by the Public Relations Society of America. She has earned local and national industry awards for her public relations and publications work.


Mike Connor

Connor Associates

Mike Connor is co-author of the National Association of Independent Schools’ (NAIS) book, Marketing Independent Schools in the 21st Century. His white paper, It’s What’s Inside That Counts: Maximizing Internal Marketing, has been digitally published by NAIS and many state, regional, provincial, and international independent school associations. Connor Associates Strategic Services, LLC has worked with over 450 independent, charter, and faith-based schools in the United States, Europe, Africa, and China since 1998.


Tura Cottingham

Director of Marketing & Communications
North Shore Country Day School

I love living and working amongst the collision of words, images and design.  My career has spanned time in the corporate communications world, establishing my own communication and marketing business and independent schools.  The later is my favorite.  For the past 11 years, I have been the Director of Marketing and Communications at North Shore Country Day School in Winnetka and it is the best job I have ever had.  Working with great people, inspired by teachers and students, having the freedom to be bold and pushing the independent school marketing rules makes coming to work fun and rewarding.


Emily Cretella

Owner, Strategist & Copywriter
Cursive Content Marketing

Emily Cretella is a marketing strategist and copywriter who helps her clients create and share stories that make audiences take action. As owner of Cursive Content Marketing, Emily provides consulting, copywriting services and workshops to independent schools and higher education. Read her stories at cursivecontent.com.


Lisa Kamins Crist

Consensus School Consulting

Lisa Kamins Crist has a background in strategic marketing, educational publishing, and non-profit development. She holds an MBA in Marketing from Boston University and BS in Literature from Earlham College. She has over 20 years of experience in both the public and private sectors, including positions with the Los Angeles Times, Harvard Business School Publishing, and the Leukemia & Lymphoma Society. She co-founded Consensus School Consulting and focuses on helping smaller private independent schools identify and articulate their core values to unify marketing and communications efforts. She is currently a Development Specialist at Thacher Montessori School and also dedicates time to support organizations helping locally resettled refugees.


Adrienne DiGiovine

DiGiovine Design

Adrienne DiGiovine is an independent designer who specializes in design strategy, branding, publication design, and web design. She is, and enjoys being, a design partner, educator, and problem-solver. Adrienne's clients are independent schools, other nonprofit organizations, and small businesses. By working with a network of professional partners—writers, photographers, developers, and marketing strategists—she is able to offer broad expertise on projects large and small. She has produced award-winning publications for independent schools, including viewbooks and magazines. Adrienne lives in Bucks County, PA, with husband Jim, sons Cal and Ethan, and dog Scout. She is an accomplished yoga practitioner and cyclist.


Terry Dubow

Director of Communications
Mastery Transcript Consortium

Terry Dubow is the Director of Communications for the Mastery Transcript Consortium while also working in a variety of academic and administrative roles at Hawken School in Gates Mills, OH. He has previously served as the Associate Head of School at Westtown School and the Director of Strategic Projects at Hathaway Brown. He's also been an English teacher for nearly 25 years.


Laurie Ehrlich

Director, Marketing & Communications
Charles E. Smith Jewish Day School

Laurie Ehrlich joined CESJDS in 2014 as its first-ever Director of Marketing & Communications. Her expertise lies in digital strategy, content curation and marketing, and social media. Prior to CESJDS, Laurie spent 12 years in non- and for-profit marketing and communications, including 4 years at the Solar Electric Power Association (SEPA) where she built the organization’s social media presence and engagement strategy, and created a system in which to analyze web, email, and social media metrics. Laurie holds a M.B.A. from Fordham’s Gabelli School of Business in New York City and a B.S. from the University of Maryland, College Park.


Carolyn Eisenman

Creative Director and Principal
CEH Design

With more than thirty years of experience in design, Carolyn is creative director and a principal of CEH Design. Before opening her own business in 1990, she was a graphic designer for TV stations in two New England cities, and the senior graphic designer for a creative group affiliated with a printing company. She has produced award winning viewbooks, annual reports, identity packages, and fund-raising publications for colleges and independent schools and other non-profit institutions. She has been invited to be a guest faculty member at the CASE Summer Institute and has presented workshops at TABS, NAIS and CASE/NAIS. 


Risa Engel

Director of Marketing and Communications
Stuart Country Day School

Risa joined Stuart in the fall of 2010 with over 15 years of marketing communications experience in both non-profit organizations and corporate business. She has worked in education, high-tech and financial services. Prior to joining Stuart Risa managed a consulting business helping clients improve their market position through project management, market research, marketing materials, event planning, public relations and media development. 


Andrew Erickson

Assistant Admissions Director
New York Military Academy

Andrew Erickson is the Assistant Admissions Director at New York Military Academy. Having attended a military school for high school and junior college, he wants more students to have this awesome experience and learn all of the great life lessons that these unique schools can provide. He has worked as a teacher, coach, photographer, resident faculty officer, marketer, and in admissions at several of these great boarding schools. In his free time Andrew enjoys reading, kayaking, hiking, and computer programming. 


Flo Farrell

Director of Stewardship/Communication Associate
The Park School

As the Director of Stewardship and Coordinator of Social Media at The Park School in Brookline, MA, I'm able to use my 20+ years of experience in communications and fundraising to build and nurture relationships on behalf of the School. I'm a Boston sports fanatic (Go Pats!), an aspiring photographer, fan of historical fiction, cat mom and proud Auntie, who is addicted to creative reality shows like Project Runway and The Great British Baking Show. I'm excited to be part of the InspirED Brilliance Awards panel and look forward to seeing all of the entries! 


Hailey Feldman

Director of Digital Strategy
Gowan Group

Feldman guides schools towards a focused and unified message using enterprise-level target audience identification, market segmentation, and competitive analysis. Her areas of expertise include data mining, SEO, digital strategy, brand positioning, and social media audits. Search engine visibility is a main goal in Feldman’s “Digital Age Marketing Plans.” By increasing online presence and showcasing industry authority, Feldman brings her clients to the top of Google Searches, ranking above their competitor schools. Chris Pryor hired Hailey Feldman as Gowan Group’s Director of Digital Strategy in 2014. Feldman is currently building an online training program for School Social Media Managers.


Killian Forgus

Director of Admission
Stevenson School

In his second year as Director of Admission at Stevenson School in Pebble Beach, CA, Kilian previously spent twelve years at Saint Andrew’s School in Boca Raton, FL. Before moving to Florida, Kilian spent ten years at Fountain Valley School of Colorado. Kilian began his career in education as an Admission and English intern and house parent at Choate Rosemary Hall. He is a graduate of Lake Forest Country Day School and Choate Rosemary Hall. Kilian earned a B.A. in American Literature from Middlebury College and later earned an M.A. in Educational Leadership from the University of Denver.  


John Galayda

Director of Communications and Media Engagement
Friends Seminary

John Galayda has more than 15 years experience in communications — primarily in the independent and higher education sector. Currently, he serves as the Director of Communications and Media Engagement at Friends Seminary, one of the oldest private schools in NYC. He also launched a robust communications program at Katherine Delmar Burke School in San Francisco, serving as the school’s first Director of Communications. In higher education, he has worked in the Institutional Advancement Office at Sacred Heart University. Prior to his work in education, he worked as a journalist in southern California and Connecticut.


Michael Glica

Proof Design Studios

Michael is a multi-faceted designer who has developed results-oriented design solutions for independent schools and other nonprofit organizations. At Proof, Michael’s wide-ranging expertise encompasses the design and redesign of a variety of publications including magazines and admission viewbooks. He also specializes in fundraising materials, annual reports, identity design, and website design. Michael received a degree in graphic design and visual communications from the Hussian School of Art. Michael keeps his creative mind sharp by building with Lego bricks. He lives in West Chester, Pennsylvania, with his partner of 6 years and their 3-year-old daughter.


Jill Goodman

Development Director
The GreenMount School

Jill Goodman has been happily forwarding the mission and goals of schools through marketing and fundraising for 20 years as both a volunteer and a professional. Motivated by an entrepreneurial spirit she has crafted a complete development program, created a culture of philanthropy, spearheaded branding initiatives, streamlined marketing and design standards, and managed scores of fabulous volunteers for The GreenMount School in Baltimore, Maryland. Jill and her husband enjoy biking, hiking, and appreciating the artistic and cultural wonders that Baltimore has to offer.


Mike Hatfield

Director of Admissions
The Powhatan School

Mike Hatfield is the Director of Admissions at Powhatan School, a small PK-8 school tucked away in the beautiful Northern Shenandoah Valley of Virginia. Responsibilities include admissions, marketing, financial aid and is the varsity soccer coach. Before joining the leadership team at Powhatan he spent 7 years in college admission and 5 years in alumni affairs and development. He is a member of AISAP and SSATB. Past memberships include CASE, NACAC, SACRAO and VACRAO.


Simon Hepburn

Marketing Advice for Schools

After graduating from Merton College, Oxford University, Simon Hepburn spent 10 years working in marketing in industry, commerce and consultancy, taking a part-time MBA at Henley Management College with electives in Innovation and Relationship Marketing. He retrained as a teacher at the Institute of Education, London and has spent the last 10 years working as a teacher and Head of Department in state and private schools as well as training schools in marketing and developing Marketing Advice for Schools, the UK’s largest community of school marketers.


Billy Howard

Billy Howard Photography, Inc.

Billy Howard is photographer and writer specializing in health and education. He has won numerous CASE Awards including Photographer of the Year. He co-wrote and photographed anniversary coffee table books for Hawken School, Ravenscroft, and Zurich International School. Howard has received numerous grants and was a Rosalynn Carter Fellow in Mental Health Journalism. His work is in the permanent collections of the Library of Congress, the CDC, the Carter Center, and others. The late actor and activist Christopher Reeve said: “What Howard sees through his lens again and again is the amazing resiliency of the human spirit.”


Stacy Jagodowski

Director of Marketing & Communications
Milken Community Schools

Stacy has worked in independent schools for more than 15 years in both communications and admission. She currently serves as the Director of Marketing & Communications at Milken Community Schools in Los Angeles, one of the largest private Jewish day schools in the country. Before Milken, Stacy led an award-winning Strategic Marketing & Communications team at Cheshire Academy, honored for their Annual Fund Marketing Program (Silver Awards from CASE COE & CASE District 1), Magazine (GOLD inspirED Award), and Overall Team Development (Silver CASE COE). Stacy also writes about marketing and education for InspirED, Blackbaud K12, Thoughtco.com and other organizations.


Kelli Jones

Director of Communications and Marketing
Grand River Academy

Kelli Jones is the Director of Communications and Marketing at Grand River Academy, an all-boys boarding school located in Austinburg, Ohio. Her background includes experience in communications and development within non-profit and higher education.  Kelli's focus includes managing websites, creation of online programs, the annual school magazine and other print materials for the school, and managing content on all social media platforms GRA utilizes. She holds a M.P.A. degree from Kent State University and a B.A. from Heidelberg College. 


Hilde Keldermans

Director of Communications and Marketing
Blue Ridge School

Hilde Keldermans has twenty years of experience in communications, and nine in marketing at three small independent college preparatory boarding schools as a director of communications and marketing: Cate School (California), Verde Valley School (Arizona) and currently at the Blue Ridge School (Virginia). She is the editor, designer and photographer for the school’s publications, manages the school’s social media platforms, and has worked with consultants on the creation of websites and digital marketing. Hilde has also served as creative director on the school’s promotional videos and photography sessions.


Laura Korotkin

Communications and Social Media Manager
Detroit Country Day School

Laura Korotkin is the Communications and Social Media Manager of Detroit Country Day School.  Before taking time off to raise four children, she started her career in cardiac and pulmonary rehabilitation first as an exercise physiologist and then a director of a rehabilitation center.  Her move into the advancement realm of education initially started in fundraising and has since evolved into marketing, communications, and social media. Outside of work, she enjoys travel especially if it means visiting her children and learning new skills like sailing. She and her husband are empty nesters and currently live in Bingham Farms, Michigan. 


Andrea Lehman

Strategist, Writer

Andrea Lehman is a freelance marketing strategist, writer, and editor for independent schools and colleges as well as for travel guides. Author of Fodor’s Around Philadelphia with Kids, she previously was Editorial Director of the School Division (college and independent secondary school guides) for Peterson's Guides. She and her daughters are the proud products of terrific independent school educations.


Rod Lemaire

Partner and Creative Director
Mission Minded

Rod Lemaire is a Mission Minded Partner and Creative Director, overseeing our award-winning design studio. Rod delivers more than a decade of art direction and communication design expertise for mission-driven organizations. His experience includes design for recovery initiatives on the Louisiana Gulf Coast, Ivy League universities in the Northeast, and advocacy groups in Washington, D.C. Rod’s success as a creative professional is based on his keen design skills and ability to innovate and adapt. By combining creative problem-solving with precise and practical sensibilities, he crafts astute, tailored, and marketable solutions to meet specific strategic goals.


Jennifer Marchi

Director of Marketing & Communications

Jennifer Marchi, Director of Marketing & Communications at Ravenscroft, started her career in technology. Working in high-tech for over 20 years at companies like NetApp, BlueArc/Fujitsu, SAS and Cisco, Jennifer enjoys developing messaging, positioning, and determining the most effective “go to market strategies” - all to help customers understand the value of solutions. Driven to put her professional expertise to work for a personal passion, Jennifer made the exciting transition to education. She now drives the strategic marketing planning and execution for Ravenscroft in Raleigh, NC. Jennifer has a B.S. in Mathematics, concentration in Computer Science, from Georgia State University.


Jay Mayfield

Director of Communications and Marketing
McCallie School

Jay is the director of communications and marketing at the McCallie School — an all-boys day and boarding school in Chattanooga, Tennessee. He's a 1997 alumnus of McCallie, and returned home after tenures in the public affairs offices of the Federal Trade Commission, U.S. Customs and Border Protection, and the University of Tennessee, Knoxville. He's passionate about compelling storytelling, immersive branding and the power of an authentic narrative to move people to act. 


Sarah Mead

Director of Marketing and Communications
Whitby School
Freelance Marketing Consultant

Sarah Mead is the Director of Marketing & Communications for Whitby School. Sarah's mind is a stirring pot of thoughts and ideas on content marketing, blogging, photography, videography, storytelling, social media, and website optimization. Working at Whitby has inspired her to reeducate the world about education, and to spread the passion, wisdom and expertise of the school’s talented faculty and staff.


Nija Majmudar Meyer

Vice President for Strategic Marketing and Communications
Woodward Academy

Nija Majmudar Meyer is Vice President for Strategic Marketing and Communications at Woodward Academy, the largest independent school in the continental U.S., where she leads strategic initiatives to champion Woodward’s mission and vision. She is responsible for sharing the Woodward story with all audiences, using all available channels including the Academy’s website, magazine, print collateral, media relations, advertising, and social media. Ms. Meyer has a strong background in marketing and communications, having worked with The Coca-Cola Company, Andersen Consulting, and GE Capital. She graduated summa cum laude in 1987 with a BBA from Emory University. In 1992, she received her MBA from Harvard.


Rebecca Moore

Communications Director
Randolph School

Rebecca Moore is the Communications Director at Randolph School in Huntsville, Ala. Before that, she was Communications Director at The American School in London. And before that, she worked in alumni relations and coached squash at her alma mater, Friends Seminary, in NYC. In 2013, Rebecca launched Hashtag Viewbook, a project to create a crowdsourced, student-designed admissions viewbook, and to develop an online narrative of school events. #rstories17#whyRandolph


Scott Novak

Underscore Branding

Prior to starting Underscore_Branding in 2017, Scott was President of TWG Plus, Vice President of Stein Communications and a Regional Manager for ApplyYourself. He also had experience inside the admissions office as Associate Director of Enrollment Marketing at Pace University, and as the Assistant Director of Marketing and Communications at St. John's University. Scott has spoken at notable enrollment conferences such as NJACAC, NYSACAC, SACAC, NEACAC, MOACAC, ACT's Enrollment Planner Conference and the Small College Enrollment Conference. He will also be leading a Brand Workshop at the Association of Independent Schools in New England Conference in September.


Wendi Patella

Director of Strategic Marketing and Communications
Peddie School

Wendi Patella is the director of strategic marketing and communications at Peddie School, where she has worked for eight years. She previously worked with non-profits and corporate clients as founder of Patella Ink Creative Communications. She also did time in New Jersey's state government, serving as deputy press secretary for Governor Christine Todd Whitman. Her career began as a journalist, working in daily newspapers. 


Dr. Arnaud Prevot

School Marketing Specialist

Originally from France, Dr. Arnaud Prevot is a teacher, technology coordinator, and marketing committee member, working for two schools in the Portland, OR area. He followed his doctoral work on school marketing with over 60 articles and two books on the topic. He is a peer reviewed academic author and is always looking to integrate business concepts into educational management and administration. He has presented at the NCCE conference in the Pacific Northwest. 


Meg Cohen Ragas

Director of Publications and Marketing Projects Manager
Germantown Friends School

Meg Cohen Ragas is the Director of Publications and Marketing Projects Manager at Germantown Friends School. A member of the Marketing and Communications team for six years, she was the PM on GFS's award-winning "K through Life" viewbook/student handbook/admissions video initiative, and has reimagined/redesigned the biannual alumni magazine, the Bulletin. A former magazine editor for 16 years, Meg also teaches journalism in the Upper School, and is the new director of the Upper School January Term, an innovative intersession program of mini-electives that runs during the month of January.


Doreen Rice

Director of Advancement
Pembroke Hill School

Doreen Rice is director of advancement at The Pembroke Hill School in Kansas City, MO.  The school enrolls nearly 1,200 students from nursery to grade 12.  Doreen is beginning her 23rd year with the school. During her tenure, the school's endowment has nearly doubled and annual fund totals and participation rates are at record highs.  The school is currently preparing for a $45 million building campaign. In addition to being a fundraiser, Doreen is also an ordained Episcopal priest.  She is the vicar of an Episcopal congregation in suburban Kansas City.


Lisa Sanger

Partner and Executive Creative Director
Sanger & Eby

A Partner of Sanger & Eby, Lisa is the firm’s Executive Creative Director and Chief Strategist. She is a visionary designer with a refined focus on business results. Leveraging her extensive experience and expert eye, she leads the creative team to develop insightful, innovative designs that create meaningful connections and drive high engagement. With a track record of outstanding results across multiple industries, including retail, education, and entertainment, Lisa continually seeks out new ways to motivate, innovate and achieve new levels of success for the firm’s clients.


Kim Saunders

Director of Communications and Marketing
Montclair Kimberley Academy

Kim Saunders is the Director of Communications and Marketing at Montclair Kimberley Academy, a coed PreK-12 independent school located in Montclair, New Jersey. During her five years in this role, she has overseen a rebranding initiative that involved redesigning the school’s website, viewbook, magazine, and advertising campaign. Prior to MKA, Kim’s 20-year MarCom career spanned both corporate and non-profit environments including: IDE Corp (Innovative Designs for Education), Delaware College of Art and Design, Girls Inc., and the Boys & Girls Clubs. She received her B.S. in Visual Communications from the University of Delaware.


Brendan Schneider

Director of Advancement
Sewickley Academy

Brendan Schneider is the Director of Advancement at Sewickley Academy. He is one of the leaders in the field for teaching on and knowledge about inbound marketing for schools. Brendan presents and consults on inbound marketing, social media, and marketing technology at the regional and national levels. With his workshops, the SchneiderB Media blog, his schneiderb.fm podcast, his SchneiderB Virtual Conferences, he continues to advance the abilities of the independent school admission, communication, and marketing professional. He is also a Board of Director for AISAP (Association of Independent School Admission Professionals).


Kerry Shea

Director of Marketing and Communications
Greenhill School

Kerry Shea is in her eighth year as the Director of Marketing and Communications at Greenhill School. She establishes the marketing and communications strategy to support the mission and identity of Greenhill School, ensures consistency of message across internal and external constituents, and fosters relationships with press. She provides leadership and oversight on all marketing initiatives, serving as a strategic advisor for the school’s administrative team. Kerry’s prior experience includes marketing, product management, and strategy consulting with companies like DuPont and IBM.


Cassie Sherman-Marks

Director of Communications & Marketing
Aidan Montessori School

Cassie Sherman-Marks is the Director of Communications & Marketing at Aidan Montessori School in Washington, DC. She has a passion for helping good and unique models of education reach and resonate with people through branding, genuine storytelling, and good design. Prior to working with independent schools, she worked in higher ed admissions & accreditation. She holds a BA from St. John’s College, Annapolis, and an MLA from the University of Chicago.Cassie lives in Baltimore with her husband and one-year-old son, who devotes a great deal of his energy to surprise trust falls and speaking in full sentences.


Matthew Soule

Assistant Director of Marketing and Communications
Chapel Hill-Chauncy Hall School

From film sets to the assembly hall, Matt has over ten years of experience working as a visual storyteller. For the past five years, he has served as the Assistant Director of Marketing and Communication at Chapel Hill-Chauncy Hall School, a co-educational day and boarding school in Waltham, MA. Matt lives on campus as a dorm parent with his wife, two children, and their Cocker Spaniel. Before entering the independent school world, Matt spent several years in the New England film/TV industry, with credits that include the Today ShowThe Oprah Winfrey Show and the film Grown Ups.


Jacqueline P. Sullivan

Senior Manager

Jackie Sullivan built her career in all areas of fundraising and external relations including, but not limited to, closing major gifts and pledges in support of annual giving, endowment, scholarships, and capital projects within and outside a campaign.  Prior to joining Graham-Pelton, Jackie served Syracuse University for 10 years in the development, admissions, and financial aid divisions.  Additionally, she spent 17 years in the Advancement Offices at Delbarton School and the Pingry School. Jackie is a graduate of Syracuse University, where she earned a Bachelor of Arts and completed credits toward a Masters of Arts in Higher Education Administration.


Jean B. Tickell

Vice President
Schultz & Williams

Jean brings to all of her nonprofit clients at Schultz & Williams a broad range of expertise in major gifts, annual giving, marketing and innovative strategies.  She previously served as Director of Development and Director of Communications at Germantown Friends School.  While at GFS, she was active in the PR Peer Network through Friends Council on Education, sharing and admiring best marketing practices at other independent schools.  Her career includes senior development positions at the University of Pennsylvania and Carson Valley School, as well as formative experience copy editing automotive transmission manuals at Chilton Book Company.


Susan Tomases

Director of Marketing and Communication
Landmark School

Susan Tomases is currently the Director of Marketing and Communication at Landmark School where she has held the position since 2010. In that time, she has overseen a full-scale magazine redesign, new website launch, a complete capital campaign, and a school rebranding exercise, among other major initiatives. Susan’s background includes work at the Boston Children’s Museum, MIT’s Alumni Association, MIT’s Technology Review Magazine, and a short stint doing public relations for Dockers in Amsterdam in The Netherlands. Susan’s background in the non-profit sector includes extensive event planning, volunteer management, writing, editing, and branding.


Tiffany Tran

Director of Marketing and Communications
La Jolla Country Day School

Tiffany Tran is the director of marketing and communications at La Jolla Country Day School, an age 3 through Grade 12 independent school in La Jolla, California. She manages the school’s website, social media and other digital presence, print and digital communications, institutional branding and strategic marketing initiatives. Before joining LJCDS, Tiffany was the assistant director of communications at Noble and Greenough School in Massachusetts, where she also taught a personal development class, contributed to student diversity work, and coordinated the Asian American Footsteps conference. She is an Upward Bound alumna and holds a bachelor’s degree in public relations with a minor in sociology from Suffolk University.


Marty Trieschmann

Director of Communications
Episcopal Collegiate School

Marty Trieschmann is Director of Communications for Episcopal Collegiate School in Little Rock, AR. She was worked in the field of communications, marketing, and public relations for 22 years, ten of those in independent schools. She holds a BA in History from Hendrix College and an MA in Journalism and Mass Communication from the University of Oklahoma at Norman. 


Randy Vaughn

Creative Director
Your School Marketing

Randy Vaughn loves consulting with K-12 Private schools around the country on marketing strategy, social media and the "3 Rs of school marketing": recruitment, retention and referrals. His specialty is helping schools create a customized marketing system through 1-on-1 coaching. Randy hosts the bi-monthly School Marketing Podcast, and loves to give away free school marketing ideas on his blog, Twitter account, YouTube and Pinterest channels. Randy and his wife, Kelly, have been married over 20 years, lived in 3 countries, speak 3 languages and raise 4 great kids and one spoiled rotten 5-lb Yorkie, named Hunter.  


Andrew T. Weller

Director of Admissions
Avenues: The World School

Andrew Weller is Director of Admissions for Avenues: The World School in Manhattan. Prior to that, he was Executive Director of Advancement at Ridley College (Canada) and Director of Admissions at Chestnut Hill Academy. Weller was a board member of the East Bay School for Boys, served on the inaugural Admissions Leadership Council, served four years on the planning committee of the TABS/NAIS Global Symposium, and now serves as an advisor to the Admission Directors Institute of the Enrollment Management Association (formerly SSATB). He has B.S. from Alfred University (NY), M.S. from Marymount University (VA), and an Ed.D. from the University of Pennsylvania.