AWARDSCLOSED.png
 
 

THE 2017 BRILLIANCE AWARDS ARE CLOSED.

WINNERS WILL BE ANNOUNCED FRIDAY, DECEMBER 29, 2017.

Thank you for your brilliant entries. Good luck, everyone!


 —  2017 CATEGORIES —

See submission instructions after each category. (For more on submissions, see How to Enter.) 
For categories with symbols, one or more criteria are omitted. (See Rules & FAQs.)
For this year only, all entries can be produced in any year, any time, through 11/3/17 except for categories #1, 4, 7, 22. Those categories must have been produced between SEPTEMBER 1, 2016 through NOVEMBER 3, 2017. 

Enrollment

1.      Printed Viewbook (Single publication). Submission: Snail mail 6 hard copies (preferred) or Email PDF
2.      Enrollment Package (Multiple printed pieces in a campaign such as viewbook, search/travel piece, direct mail, bump, yield, etc.) Submission: Snail mail 6 hard copies (preferred) or Email PDF
3.      Interactive Viewbook (Web pages or microsite) Submission: Enter URL
4.      Enrollment Video* (Single)Submission: Enter URL (website, YouTube, Vimeo, iTunes, etc.)

Fundraising

5.      Printed Annual Fund Appeal (Single or series) Submission: Email PDF
6.      Annual Fund Appeal Video* (Single) Submission: Enter URL (website, YouTube, Vimeo, iTunes, etc.)
7.      Printed Capital Campaign Publication Submission: Email PDF
8.      Capital Campaign Video* (Single) Submission: Enter URL (website, YouTube, Vimeo, iTunes, etc.)
9.      Fundraising Web Page (Single page or microsite) Submission: Enter URL
10.    Printed Report of Gifts/Annual Report (Single issue) Submission: Email PDF

Photography

11.    Photography Single (Single image) Submission: Email jpeg
12.    Photography Series † (3-6 images for any purpose) Submission: Email jpeg

Website

13.   Homepage, Outsourced Submission: Enter URL
14.   Homepage, In-House Submission: Enter URL
15.   Single Web Page or Microsite Homepage (For any purpose, except primary homepage) Submission: Enter URL

Writing

(See separate criteria below for this category.)
16.   Magazine Feature Article (Judged on writing criteria only. You may submit a PDF of the layout of the article, but design will not be considered.)  Submission: Email PDF
17.   Elevator Speech (Key brand messages conveyed in short paragraph. No taglines alone.) Submission: Email PDF

Graphic Identity

18.   School Logo ^ Submission: Email PDF or jpeg
19.   Capital Campaign Logo ^ Submission: Email PDF or jpeg
20.   Annual Fund Logo ^ Submission: Email PDF or jpeg
21.   Mascot (Illustration) ^ Submission: Email PDF or jpeg

Magazine

22.   Printed Magazine (Single issue) Submission: Snail mail 6 hard copies (preferred) or Email PDF
23.   Digital Magazine (Web page or microsite. Not PDF of printed magazine.) Submission: Enter URL
24.   Magazine Cover Design Submission: Email PDF

Inbound Marketing

25.   Hashtag Campaign (On Twitter, Facebook, and/or Instagram) Submission: Email as many screenshots as jpegs as you think you need to illustrate the strength of the campaign
26.   Single Blog Post (Judged on Writing Criteria below) Submission: Enter URL. Judged on writing criteria only.
27.   Holiday Video* (Single)Submission: Enter URL (website, YouTube, Vimeo, iTunes, etc.)

Biggest Risk

28.   Out of the Box Concept (Successful or not) Submission: Appropriate delivery method for format. See other categories.

Small Doesn’t Mean Limited

29.   Any High Impact MarCom Effort Executed by Small School (For schools with total annual revenue of $3 million or under. Any entry at all..website, viewbook, online ads, newsletter, blog post, fundraising marketing...) Submission: Appropriate delivery method for format. See other categories. NEW NEW NEW! 50% OFF THIS CATEGORY FOR SCHOOLS WITH ANNUAL REVENUE OF $3M. **NOT** OPEN TO THEIR AGENCIES. MUST SIGN UP FOR THIS CATEGORY SEPARATELY FROM ANY OTHERS. SEE AD BELOW.

____________________

*For Videos: Judged only on Criteria #1, 2, 4, 5, and 6
†For Photography: Judged only on Criteria #1, 2, 5, and 6
^For Logos: Judged only on Criteria #1, 2, 3, and 6
See Rules & FAQs for criteria.



Winners Receive

All winners receive:

  • a certificate in celebration of their win
  • their work posted on the InspirED website with select judges' comments
  • a press release template to customize for media and
  • a digital Brilliance Award-Winner badge for your website

Gold winners will be offered a By Example interview-based case study for a deeper dive into the project's process and success.

Oh. And all winners get bragging rights for years to come.