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Announcing the 2017 InspirED Brilliance Awards —

Recognition for Brilliance in Private School Marketing and Communications

The 2016 awards were such a success, they're back again — bigger and better.

More categories.

More judges.

More awards.

More opportunities to win.

So....Show the world what you've got!

 

This is the marketing and communications awards competition exclusively for private and independent schools. 

  • Compete against your peers, not higher ed or corporations.
  • No complicated abstracts to complete.
  • Open to agencies and designers who work for school clients.
  • Reasonable entry fees.
  • Judging by a panel of experienced school marketers and professionals who work with private and independent schools.
Think you'll never win? Three of the 2016 winners were K-8 schools, including two Gold winners! 
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ENTRY DEADLINE FRIDAY, OCTOBER 27, 2017  MIDNIGHT


 —  2017 Categories —

See submission instructions after each category. (For more on submissions, see Entry Form.) 
For categories with symbols, one or more criteria are omitted. (See Rules & FAQs.)
For this year only, all entries can be produced in any year, any time, through 10/27/17 except for categories #1, 4, 7, 22. Those categories must have been produced between SEPTEMBER 1, 2016 through OCTOBER 27, 2017. 

Enrollment

1.      Printed Viewbook (Single publication). Submission: Snail mail 6 hard copies (preferred) or Email PDF
2.      Enrollment Package (Multiple printed pieces in a campaign such as viewbook, search/travel piece, direct mail, bump, yield, etc.) Submission: Snail mail 6 hard copies (preferred) or Email PDF
3.      Interactive Viewbook (Web pages or microsite) Submission: Enter URL
4.      Enrollment Video* Submission: Enter URL (website, YouTube, Vimeo, iTunes, etc.)

Fundraising

5.      Printed Annual Fund Appeal (Single or series) Submission: Email PDF
6.      Annual Fund Appeal Video* Submission: Enter URL (website, YouTube, Vimeo, iTunes, etc.)
7.      Printed Capital Campaign Publication Submission: Email PDF
8.      Capital Campaign Video* Submission: Enter URL (website, YouTube, Vimeo, iTunes, etc.)
9.      Fundraising Web Page (Single page or microsite) Submission: Enter URL
10.    Printed Report of Gifts/Annual Report (Single issue) Submission: Email PDF

Photography

11.    Photography Single (Single image) Submission: Email jpeg
12.    Photography Series † (3-6 images for any purpose) Submission: Email jpeg

Website

13.   Homepage, Outsourced Submission: Enter URL
14.   Homepage, In-House Submission: Enter URL
15.   Single Web Page or Microsite Homepage (For any purpose, except primary homepage) Submission: Enter URL

Writing

(See separate criteria below for this category.)
16.   Magazine Feature Article (Judged on writing criteria only. You may submit a PDF of the layout of the article, but design will not be considered.)  Submission: Email PDF
17.   Elevator Speech (Key brand messages conveyed in short paragraph. No taglines alone.) Submission: Email PDF

Graphic Identity

18.   School Logo ^ Submission: Email PDF or jpeg
19.   Capital Campaign Logo ^ Submission: Email PDF or jpeg
20.   Annual Fund Logo ^ Submission: Email PDF or jpeg
21.   Mascot (Illustration) ^ Submission: Email PDF or jpeg

Magazine

22.   Printed Magazine (Single issue) Submission: Snail mail 6 hard copies (preferred) or Email PDF
23.   Digital Magazine (Web page or microsite. Not PDF of printed magazine.) Submission: Enter URL
24.   Magazine Cover Design Submission: Email PDF

Inbound Marketing

25.   Hashtag Campaign (On Twitter, Facebook, and/or Instagram) Submission: Email as many screenshots as jpegs as you think you need to illustrate the strength of the campaign
26.   Single Blog Post (Judged on Writing Criteria below) Submission: Enter URL
27.   Holiday Video* Submission: Enter URL (website, YouTube, Vimeo, iTunes, etc.)

Biggest Risk

28.   Out of the Box Concept (Successful or not) Submission: Appropriate delivery method for format. See other categories.

Small Doesn’t Mean Limited

29.   Any High Impact MarCom Effort Executed by Small School (For schools with total annual revenue of $3 million or under) Submission: Appropriate delivery method for format. See other categories.

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*For Videos: Judged only on Criteria #1, 2, 4, 5, and 6
†For Photography: Judged only on Criteria #1, 2, 5, and 6
^For Logos: Judged only on Criteria #1, 2, 3, and 6
See Rules & FAQs for criteria.


You can't win if you don't enter!
Questions? Email us.