Building Trust through Student Testimonials: The Power of Video Marketing

Building Trust through Student Testimonials: The Power of Video Marketing

When prospective parents and new students consider a private school, they seek reassurance and a sense of belonging. In today's digital age, video marketing provides a powerful tool to build trust and create a connection with students.

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How To Know What Your Audience Wants: Survey Them

How To Know What Your Audience Wants: Survey Them

A survey is a critical device in a marketer's toolbox. A well-designed survey should make cloudy data clear to formulate strategy and decision-making in the future. While no survey is foolproof, it's certainly better than carpool line chatter.

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