When prospective parents and new students consider a private school, they seek reassurance and a sense of belonging. In today's digital age, video marketing provides a powerful tool to build trust and create a connection with students.
Read MorePhotographer and filmmaker Michael Branscom discusses his collaboration with an outstanding independent school leader on an admissions video to show how powerful student storytellers can be.
Read MoreWhen Rob and I had a lightbulb moment in 2013 that turned into InspirED, we knew we wanted to help private school marketers be the most brilliant you can be.
Read MoreI've always been intrigued by the use of the terms “private” vs. “independent” school. What's the difference, if any, and is there an advantage to using either for school marketing purposes?
Read MoreHere are the 85 private school taglines as reported in the 2022 InspirED Private School MarCom Survey Report. Dig in!
Read MoreHow do you handle mistakes at your private school? Is there a policy or ethos for mistake management?
Read MoreSometimes we all need outside help. Small shops need help all the time but generally can’t afford it. Larger shops need help when something is outside the staff’s skill set or available time. Let’s examine options.
Read MoreI have an issue with taglines. It’s the way some private school marketers use them.
Read MoreOne of the questions we ask in the InspirED Private School MarCom Survey is: If your school has a tagline, what is it? Here are 83 of them from private schools worldwide.
Read MoreLike it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time.
Read More“Small classes, dedicated faculty, educate the whole child, create a lifelong love of learning, and a community like family.” Sound familiar?
Read MoreWord-of-mouth is your most powerful marketing tool. Give your brand ambassadors the answers to the tough questions prospective parents are likely to ask them the grocery aisle.
Read MoreDon’t be fooled into believing that that handful of words is a substitute for a well-researched and well-written brand. If your brand is strong, you won’t need a tagline.
Read MoreHere are 96 taglines that private schools reported using in the 2018 InspirED School Marketers Private School MarCom Survey Report. How does your tagline measure up?
Read MoreSchool history books are a gift that the current generation leaves for the next, providing an anchor of the human effort that sustained the school as a touchstone for future endeavors. We hope this post will help you navigate the process of creating a school history book that does honor to your school and all the people who created and sustained it.
Read MoreInspirED is a free, online professional development resource for private school marketing and communications administrators that offers brilliant ideas and brain food to make your job easier. Let's make some sparks!
Brilliant ideas and brain food for private school marketing worldwide. Home of the Brilliance Awards. We make your job easier. Contact us.
