Category No. 11: Paid Advertising 2023

 

Branksome Hall

Toronto, ON Canada
Grades JK-12, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
Copy and imagery combine for an inspiring effect. Can I go to Branksome?

LOVE the girl power message! Love the original headlines. I can really "feel" what this school and its students are like through this advertising campaign.

TEAM
Branksome Hall: Advancement & Community Engagement Team
Cristina Coraggio,
Branksome Hall, Executive Director, Advancement and Community Engagement
Donna MacMullin, Branksome Hall, Associate Director, Marketing and Events 
Catherine Wong, Art Director
Wade Hesson, Copywriter 
Nikki Ormerod, Photography
Bruce Mau Design, Campaign Concept


Sun Valley Community School

Sun Valley, ID USA
Grades PS-12, Coed Day and Boarding 

SAMPLE JUDGES' COMMENTS
Love the original headlines and the story they tell!

Compelling imagery and clever copywriting create the impression that this school delivers a completely unique experience.

TEAM
Ryan Waterfield
Britt Johnston


International Community School of Addis Ababa

Addis Ababa, Ethiopia
EY3 - Grade 12, Coed Day

SAMPLE JUDGES' COMMENTS
Using digital marketing to attract faculty is a challenging endeavor; ICS Addis Ababa manages the task easily by combining solid positioning language with simple, eye-catching headlines.

TEAM
Gashaye Mahtemu,
Digital Experience Designer
Chris Clark,
Director of Marketing
Bruck Negesse,
Senior Visual Media & Marketing Communications Specialist
Ezana Haileselassie,
Videographer & Multimedia Marketing Specialist
Eyerusalem Tameru,
Communications Project Coordinator